Who Not How | PPhREI Network Roundup | 6-3-2024

by The Darwinian Doctor

In this PPhREI Network roundup, we discuss the amazing power of the “Who Not How” concept and reveal my expected income as a locum tenens for 2024.

This post may contain affiliate links.

The Prudent Plastic Surgeon

In this post, Dr. Frey writes about an important concept: Who Not How. In short, this concept is about leveraging the expertise of others to accomplish much more than you could on your own. He gives some examples in his own life how he utilizes this concept to maintain his uber-productive lifestyle.

I’m a big fan of this concept as well, though I have to admit that I should probably utilize it even more. When I think about my own businesses, I could likely be moving much faster with more partnerships and strategic hires. The tricky calculus is knowing when to apply this concept, as most of the time, it costs money to really use this concept effectively. It takes introspection and thought to figure out the value proposition, which is probably why most people never take advantage of this concept. But if you can make strategic decisions that utilize the talents of others, you can make huge leaps in productivity and growth.

This concept is outlined in the book by Dan Sullivan: “Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork.”

You can read Dr. Frey’s analysis in his blog post here: Sorta Random Sunday: You Need A Who Not How

The Darwinian Doctor

This blog post was all about transparency. I think transparency is a valuable currency in the new age of all access social media. Via Instagram or TikTok, you can get unprecedented access to peoples’ lives, but it’s most rewarding when your getting the real deal. Transparency is what prompted me to share things like my real expenditures, and it’s also what prompted me to share the specific details of my income as a locum tenens.

Here’s the bottom line: as a locum tenens working 7 days a month, I expect to make about $400,000 this year.

Read the whole post for the full story here: My Income as a Locum Tenens Physician


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Since everyone is different, it may not be appropriate to generalize my doctorly advice to your own situation. Please run all medical, life, and financial advice by your own physician or financial professionals before applying it to your own life! Consider all information for your entertainment only!

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